Some years back finding a suitable set of furniture for your new house was a hard task. You had to move to a town or a city and move from one furniture store to the other until you find your fit. Most likely, you had to spend more than 5 hours before identifying quality furniture at the best price. But now that is a history or a story to narrate to the future generation. Today finding and purchasing furniture is a one-tap affair.
People are now browsing the internet to find the best offers and pay through the availed electronic payment options. In this essence, if you sell furniture and you do not run a website, you are certainly losing a bulk of sales. However, not all furniture websites guarantee a profitable return. Hence, to win in the competitive digital arena, your website must stand out. Here are some of the key features to convert visitors into clients:
Relevant product description
Unlike in the physical store, online furniture shops do not have a sales representative to answer the customer questions. Thus, they rely on the information availed in the product description. For you to enhance your conversion rates, your description should be complete with relevant information about the furniture you are offering. The description should state the type of fabric and wood used, colors, and the brands available. Also, you should not forget mentioning about the dimensions and sizes available in the store. All in all, your information should be satisfactory to help customers make a purchase decision.
Product catalog and images
Providing a catalog and images of the furniture you are offering makes it easier for the visitors to navigate through your site. The images help them interact with your offers as they would in a physical store. For your site to woo customers, you need to present a well-written list of the furniture you are offering accompanied by quality images. Importantly, you should include a search page section on each page.
Email subscription option
At a time, you may not have the type of furniture a visitor was seeking. In such a case, the visitor will just click the red icon and move on to the next online furniture shop. Probably, they will never come back to your site. However, for you to remain in business, you need to have strong customer relations. Having an emailing list subscription is one way of keeping in contact with your visitors. This way, you will inform them about your new arrivals which they might have some interest in leading to a sale in future.
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— ARD Outdoor (@ARD_Outdoor) 10 de febrero de 2018
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